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During 2005, BlueScope Steel Packaging Products partnered some of Australia's leading businesses to help increase the national steel can recovery rate to 56 per cent.
Through its membership of the Steel Can Recycling Council (SCRC), BlueScope Steel joined with Coles Supermarkets, SPC Ardmona and Edgell to make March 2005 Steel Can Recycling Month. During the three week campaign, nine million customers visiting the 510 Coles stores nationwide were reminded of the recyclability of steel cans. Customers saw a number of different in-store promotions displaying the BlueScope Steel logo and recycling message.
Approximately 1.22 billion steel cans are consumed in Australia each year. A recent report commissioned by the SCRC revealed Australia's steel can recycling rate is now approaching the average European recycling rate of 61 per cent.
BlueScope Steel, as a core member of the SCRC, is working towards increasing the Australian rate to 65 per cent, in line with the new National Packaging Covenant Steel Packaging Target.
Recycling steel packaging is a high priority for BlueScope Steel. It takes around 15,000 steel cans to produce one tonne of recycled steel. BlueScope Steel consumes around one million tonnes of scrap steel per year.
BlueScope Steel is committed to bringing the message to all Australians that steel is 100 per cent recyclable and doesn't suffer any product degradation through endless recycling.
Around 94 per cent of Australians now have access to can recycling facilities. The recycling message is translating into increased collection of steel cans for recycling and a reduction in the amount of steel going to landfill.